DE MOI is disrupting the world of beauty, converting to an ecological sense.

Eyelashes and Brows like you've never seen

DE MOI By Demee Koch

Our Story

DE MOI was born out of a passion for spreading happiness and love. Demee believes in beauty inside and out. She found beauty in her hometown of Cebu in the Philippines, her meanderings around the world, to the home she found in Zurich, Switzerland. But throughout her rich experiences, outstanding women succeed even in male environments, and it shouldn’t require exceptionality.

As Seen In

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Real People, Real Results - Testimonials

We let our customers experiences speak for Themselves, We would love to know Yours.

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4 stars average
213 reviews

Little did I know that my lashes are not only safe after 5 years of wearing extensions but they grew so much after using the magic of DE MOI BioSerum.


Loyal Customer

…People can't believe they're real!

I'm so happy to see this results, So grateful to have people asking about this incredible serum that has done wonders on everyone!


DE MOI Mens Customer

"I love DE MOI because It is so empowering and female friendly. I love the concept About it and using the Bioserum on a daily base.


VIP Costumer

The voice DE MOI gives to women around the world as a conscious brand is Powerful and unique do Love the products, but I adore Demee's mission. "Excited and grateful for our journey together".

Karla Hall


"I love DE MOI® for allowing me to feel beautiful on the inside, By spreading self love and confidence as a result of using amazing
products and being surrounded by inspirational Muses! I am so proud to be a part of the Conscious Beauty journey."