DE MOI® Bio Serum: Eyelashes + Eyebrows A conscious choice for those who want healthier, fuller lashes and brows, without shortcuts.
Crafted in Switzerland and backed by precision and performance, this original Swiss-made bio serum supports natural growth. With consistent use, you’ll notice a visible difference in length, thickness, and strength, all while staying true to what your skin and hair truly need.
This serum is especially supportive for those who wear lash extensions, helping nourish and restore natural lash health over time.
No exaggeration. No overcomplication. Just real results, the DE MOI way.
WHY SMART BEAUTY CHOOSES THIS
Naturally Supports Growth A serum that works with your body. No artificial tricks, just a clean, high-performance formula designed to help lashes and brows grow longer, thicker, and stronger over time.
Original Swiss Bio Serum Made in Switzerland with integrity and intention. DE MOI® Bio Serum is the first and original Swiss-made bio formula trusted for both quality and transparency.
Lash Extension-Friendly Frequent use of lash extensions? This is for you. The serum supports healthier, fuller natural lashes, even underneath the wear and tear of extensions.
Smart Beauty Philosophy This isn’t about trends. It’s about care for yourself, your time, and your choices. Welcome the natural process with clean, science-backed support.
We are a Swiss Company that is leading the Conscious Beauty Movement. A movement advocating for healthy and ethical beauty, social impact and conscious consumption.
Sulfate - Free
Triclosan - Free
Paraben - Free
Cruelty - Free
Real People, Real Results
We asked, you answered. Notable feedback from our customers
4.98 average 213 reviews
I started noticing fuller and healthier lashes within just three weeks-this serum truly delivers on its promise!
Jane Edmonson
Happy customer
Unlike other lash serums that irritate my eyes, this formula is lightweight, non-irritating, and perfect for sensitive skin.
Lindsay Smith
Los Angeles, CA
After years of over-plucking, this serum has helped restore my brows, making them look naturally thicker and more defined.
Erica Lopez
London, UK
The applicator makes it effortless to apply, and the serum absorbs quickly without leaving any greasy residue.
Mallory Cruz
Vancouver, BC
I love that it’s formulated without harmful ingredients-my lashes feel stronger and healthier without any irritation.
Sasha Dixon
Toronto, ON
My lashes used to be thin and barely noticeable, but after consistent use, they are longer, fuller, and even curl naturally!
Nach nur wenigen Wochen sehe ich bereits, dass meine Brauen voller nachwachsen.
M
Miriam
Meine Wimpern sind viel dichter geworden – ich bin begeistert!
F
Fran
Ich habe das DE MOI BIO SERUM jetzt seit zwei Monaten in Gebrauch und bin begeistert. Meine Wimpern sind deutlich länger geworden, und meine Augenbrauen sehen voller aus, ohne dass sie künstlich wirken. Die Anwendung ist super einfach, dank des präzisen Applikators. Ich trage das Serum jeden Abend auf und brauche nur wenige Sekunden dafür. Besonders toll finde ich, dass das Produkt vegan ist und keine irritierenden Stoffe enthält – perfekt für meine empfindliche Haut. Nach jahrelangem Zupfen hatte ich an manchen Stellen kahle Stellen in den Brauen, die jetzt fast vollständig wieder zugewachsen sind. Das Serum ist definitiv eine Investition wert!
S
Selina
Das Serum ist leicht aufzutragen und zieht schnell ein, kein Brennen.
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DE MOI, a Swiss beauty brand, embodies the essence of conscious beauty by crafting products that are cruelty-free, socially responsible, and environmentally sustainable. With over 20 years of combined expertise, DE MOI is dedicated to creating premium-quality beauty solutions that prioritize natural ingredients and ethical manufacturing practices. Its mission is clear: to help people look and feel their best while fostering a positive impact on the planet.
At its core, DE MOI is driven by the belief that beauty extends beyond aesthetics. The brand is committed to empowering customers to make choices that not only enhance their well-being but also contribute to a sustainable future. DE MOI’s product line features formulations devoid of harsh chemicals, ensuring gentle care for the skin while protecting the environment. By using recyclable packaging and sustainable materials, the brand underscores its dedication to reducing its ecological footprint.
Founded in 2018 by Demee Koch, DE MOI has rapidly gained recognition in the global beauty industry. Demee’s vision was to merge her passion for creating high-quality beauty products with her commitment to humanitarian initiatives. Her leadership and more than two decades of professional experience have been instrumental in establishing DE MOI as a trailblazer in ethical beauty.
One of the hallmarks of DE MOI is its focus on sustainability. The brand recognizes the growing demand for products made with natural ingredients and eco-conscious practices. This includes using recyclable packaging, reducing waste, and ensuring that every step of the production process aligns with environmentally friendly principles. DE MOI’s dedication to sustainability not only meets the expectations of modern consumers but also sets a standard for the industry.
DE MOI promotes the philosophy of "conscious beauty," emphasizing that beauty is not just about appearance but also about the power to effect positive change. Through its products, the brand inspires customers to make thoughtful decisions that benefit themselves, society, and the planet. DE MOI believes that true beauty lies in actions that uplift others and protect the environment.
The brand’s cruelty-free and vegan formulations reflect its commitment to ethical values. DE MOI’s products are never tested on animals, and the ingredients are meticulously sourced to ensure they meet the highest standards of quality and sustainability. This commitment resonates deeply with consumers who value transparency and integrity.
In addition to its product offerings, DE MOI actively engages in initiatives that raise awareness about conscious consumerism. By choosing DE MOI, customers are not only investing in effective beauty solutions but also supporting a brand that prioritizes social and environmental well-being.
DE MOI’s rapid growth and global success are a testament to its unwavering commitment to innovation and ethics. By redefining the beauty industry with its focus on conscious choices, the brand has become a beacon for those seeking products that align with their values. DE MOI invites everyone to join its journey toward a more beautiful and sustainable world.
Empower your beauty, embrace the planet, and choose DE MOI for a transformative experience that goes beyond skin-deep.
Our Commitment - The Conscious Beauty Movement
From Vanity to Self-Care: What does it mean to take care of yourself? A lot of people consider self-care as a selfish attitude and a sign of vanity. There are still those who insist that self-care is optional and non-essential that can be easily done without because there are more important priorities and commitments.
How wrong and harmful is it for your present and above all for your future lifestyle if there is no room to give yourself time to feel good and feel beautiful?
Self-care consists in loving and being kind to yourself. This requires a deep understanding of your needs and awareness of the weight your daily actions have. Self-care includes all those activities that make us feel good. But this does not mean that whatever makes us feel good is positive: there are behaviors that are objectively harmful to the environment.
DE MOI understands the heartfelt and current issue that has led to a real revolution: disrupting the world of beauty, converting to an ecological sense, and consistently taking measures to reduce our impact on the environment.
Join our journey that starts with your well-being and the environment. There might be unattainable ideals of beauty, but we are taking a completely new approach to beauty. Beauty is moving towards a sustainable future and normalizing social impact.
Koch, has also joined the Breaking Silence Movement a private, non-profit organization that fights gender-based violence as a board member.
A DE MOI fund has been established to help all nonprofit organizations the company collaborates with. DE MOI contributes to the large and complex sustainability ecosystem by structuring strategies that help identify the brand's strengths and criticalities toward responsible consumerism. It follows a path of development and continuous improvement drawing strength from the flywheel of credibility, seriousness and reputation inherited and cultivated over the years of its existence by understanding the mechanisms of nature and reproducing them into effective products. The brand underscores its social impact and continuously evaluates the benefits of its products for its users, producers, and society as a whole.
DE MOI also creates synergies between conscious consumers and sustainable products in the beauty sector. This is all in the name of safeguarding the environment, preserving ethical work, employing vegan and organic ingredients and reducing the amount of plastic packaging waste. Parabens, triclosan, sulfates, and other toxic chemicals and fillers have been replaced with nourishing alternatives including Swiss-formulated Alpha Arbutin, Hyaluronic Acid (2%), powerful antioxidants, and time-tested skin-illuminating and anti-aging botanicals.
DE MOI takes pride in its investment to create a virtuous circle between economic growth and doing good for the planet, in being part of a community that realizes the liveability needs of collaborators and the population, bringing eco-sustainability to the forefront and enhancing the surrounding resources by spreading positive values and motivation to achieve green and clean beauty. A guarantee of continuity with a harmonious development plan of rediscovering our well-being, putting more emphasis and growing determination towards innovation, responsibility, and sustainability.The Woman with a Passion for Developing Beauty Products of Substance and Achieving a Lasting Social Change
Courage, risk tolerance, resilience, and handling ambiguities together with passion for developing beauty products of substance and championing important causes is what Demee Koch equipped herself within the past two decades. She used her ability to navigate ambiguities and complexities with experience and success and took risks to rule in the highly competitive beauty industry.
Demee wanted to change the beauty industry with the best intentions by educating people about how brilliance knows no bounds regarding race or gender.
Having worked in more roles, functions, companies, and industries she has always been motivated in achieving concrete results and creating a positive impact. In fact, this must come from collaborating with other people and taking on more responsibility, driven more by a sense of general benefit to the company and the community she built than to herself.
DE MOI was born out of a passion for spreading happiness and love. Demee believes in beauty inside and out. She found beauty in her hometown of Cebu in the Philippines, her meanderings around the world, to the home she found in Zurich, Switzerland. But throughout her rich experiences, outstanding women succeed even in male environments, and it shouldn’t require exceptionality.
Demee believes that women shouldn’t merely serve as ideals of perfection and beauty. They don’t have to be perfect and unachievable; rather, they should change the game by listening to others, developing their abilities, and promoting women’s beauty, leadership and empowerment.
As a sought-after speaker, guest author, and commentator on the subject of conscious beauty and entrepreneurship, she strongly advocates healthy beauty, inclusivity, empowerment, and social impact. Recognized and honoured with awards as one of the most influential Filipinas in the world by Global FWN and as Ambassador of Peace by Universal Peace Federation UK, an NGO with general consultative status with the Economic and Social Council of the United Nations, Demee uses her influence to give back.
Demee is a Member of the Corporate Board of the revolutionary boxing brand SPARBAR. She is also a shareholder and corporate board member of Luxvivendi , a company celebrating the finest in luxury products, services, food, and luxury experiences.
She also supports various other charity organizations working to improve the lives of others like the Voice of the Free, a hybrid organization that combines social care, social entrepreneurship, and mobilizing social movements to achieve lasting social change. The Breaking Silence Movement, a private, non-profit organization that fights gender-based violence recently welcomed Demee as a board member. She also established the DE MOI fund to benefit all the nonprofit organizations DE Moi collaborates with, including BSM and Voice of the Free.
