Leading the Conscious Beauty Movement - DE MOI

DE MOI by Demee Koch

Beauty with a Soul — Born and Based in Switzerland

DE MOI is not just a beauty brand. It’s a conscious movement. A soul-led mission. A lifelong commitment to redefining what beauty truly means.

Proudly born and based in Switzerland, DE MOI by Demee Koch creates high-performance, cruelty-free, and socially relevant beauty solutions that blend Swiss excellence, clean innovation, and heartfelt purpose.

Every product we create carries meaning.

It’s not just about making you look good—it’s about helping you feel powerful, make conscious choices, and be part of a ripple effect of change.

 

We’ve Grown Organically. Globally. Authentically.

We’re proud to say: DE MOI is a high-performing emerging Swiss brand—curated, trusted, and loved around the world.

People don’t just buy DE MOI—they fall in love with it. They tell their sisters, their colleagues, their communities.

That’s how we’ve expanded—organically and globally—into:

Kuwait, Qatar, Saudi Arabia, the UAE, the United Kingdom, Japan, Switzerland, and beyond.

Our growth didn’t come from hype—it came from results, from sincerity, and from the deep soul behind the brand.

And the world is noticing. Interest is rapidly growing across new markets in Asia, Europe, and the Middle East.

We are not a small brand.

We are a disruptive, purpose-driven force—and we’re just getting started.

 

The DE MOI Difference: Performance Meets Purpose

At DE MOI, we design products to solve real problems, deliver visible results, and support your deeper purpose.

Our products don’t just sit pretty on your shelf—they become part of your story.

And we don’t just listen to our customers.

We walk in their shoes.

We ask, Would this truly help her? Would I use this? Is this meaningful?

If the answer isn’t a full-body yes, it doesn’t go into the bottle.

 

The Four Pillars of the Conscious Beauty Movement

(Founded and defined by DE MOI)

1. Product Integrity

Our formulas are a thoughtful fusion of nature and science, selected for safety, innovation, and high performance. Always cruelty-free. Always cleanly developed. Created in small batches for the highest quality.

2. Social Responsibility

Founder Demee Koch has been giving back since her very first job at 21. Giving is not a campaign—it’s our culture. Every purchase fuels programs that uplift women, feed children, and support transformational change.

3. Environmental Awareness

From our sustainable packaging to mindful manufacturing, we take full responsibility for our impact. We are committed to beauty that’s safe for you—and safe for the planet.

4. Personal Empowerment

We believe that purchasing power is real power. What you choose to buy creates waves. That’s why we create products that let you wear your values—and amplify your voice through every conscious decision.

“This is not just advocacy. This is action. DE MOI was built not just to make women feel beautiful, but to redefine what beauty truly means—kind, conscious, and world-changing.”

— Demee Koch, Founder & CEO

 

Backed by Experience. Led with Heart.

Demee Koch has been in the beauty industry for nearly 30 years, working across formulation, manufacturing, development, branding, and global expansion. She knows the beauty world from the inside out—and built DE MOI as the culmination of everything she’s learned, experienced, and stood for.

Alongside a team with over 100 years of combined industry expertise, DE MOI was born to be more than a brand. It was born to be a conscious leader, a soulful disruptor, and a force for good.

 

Who Loves DE MOI

We are loved by:

  • Beauty connoisseurs and clean beauty advocates

  • Royal clients and European leaders

  • Doctors, aestheticians, and skincare professionals

  • Global women who are conscious, curious, and empowered


And most of all, we are loved by those who believe that beauty should mean something.

 

This Is Beauty With a Soul. This Is DE MOI.

If you’re looking for skincare that doesn’t just perform—but empowers, elevates, and transforms…

If you believe beauty can be ethical, emotional, and effective—

You’ve found your tribe.

Welcome to DE MOI.