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Swiss Made
100% Cruelty-Free
Conscious Beauty Certified
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The ultimate Smart Beauty pairing for radiant skin and defined eyes. The Power Duo unites the patented OM24® lash and brow conditioning serum with the Skin Perfect Elixir Face Serum, a brightening concentrate designed to illuminate tone and boost hydration.
Key Benefits
Enhances the appearance of fuller lashes and brows with OM24® technology
Brightens skin tone with Alpha-Arbutin and Niacinamide
Deep hydration with Hyaluronic Acid in both formulas
Antioxidant vitamin support for glow and comfort
Two targeted essentials for eyes and complexion perfection
How to use it
Apply Bio Lash + Brow Serum once daily to clean lashes and brows. Apply Skin Perfect Elixir Face Serum morning and evening before moisturizer.
Why Smart Beauty chooses this
Smart Beauty loves this duo because it pairs two of the brand’s most powerful innovations. Patented OM24® conditioning meets dermatologist-favorite brightening actives, delivering definition, luminous clarity, and hydration in one refined ritual.
Something very special, a wonderful and 100% effective product.
N
Natascha
Liebe es!!
N
Nora
Ich werde das Set definitiv wieder bestellen – ich bin total überzeugt!
M
Milena
Das Set ist perfekt für unterwegs – alles dabei, was man braucht.
L
Larissa
Nach Wochen der Nutzung habe ich nicht nur längere Wimpern, sondern auch strahlende Haut.
A
Abbie
Die ideale Lösung für alle, die sich eine komplette Pflege wünschen. Das Wimpernserum hat bei mir wahre Wunder bewirkt – ich bekomme ständig Komplimente für meine langen und dichten Wimpern. Das Face Elixir ist genauso überzeugend. Es spendet meiner Haut Feuchtigkeit, mildert kleine Fältchen und sorgt für ein gesundes Strahlen. Ich liebe die hochwertigen Inhaltsstoffe und die Tatsache, dass das Set so vielseitig ist. Ob für die tägliche Pflegeroutine oder als kleine Wellness-Auszeit – dieses Set ist ein absolutes Must-have!
J
Jana
Das Serum hat meine Augenbrauenprobleme gelöst – keine kahlen Stellen mehr.
K
Klara
Besonders begeistert bin ich von der Ergiebigkeit, eine kleine Menge reicht völlig aus.
H
Heidi
Die Inhaltsstoffe sind hochwertig und gut verträglich, das merkt man sofort.
I
Ilona
Meine Haut fühlt sich jünger und frischer an, und meine Wimpern sind länger.
G
Gisela
Ich liebe, wie einfach das Set in der Anwendung ist – kein Aufwand, nur Ergebnisse.
F
Fabienne
Endlich ein Produkt, das für Gesicht, Wimpern und Brauen gleichermaßen wirkt.
E
Emelie
Meine Haut hat einen natürlichen Glow, und meine Augenbrauen sind fülliger.
C
Carmen
Perfekt für meine tägliche Beauty-Routine – alles, was ich brauche.
D
Daria
Das Face Elixir hat mir geholfen, trockene Stellen zu beseitigen.
B
Bettina
Die Lieferung war schnell, und die Verpackung sieht sehr edel aus.
Z
Zeynep
Die Anwendung ist super einfach, und die Produkte fühlen sich angenehm an.
A
Adele
Meine Brauen sind jetzt dichter, und ich bin total happy mit dem Ergebnis.
T
Taree
Nach nur wenigen Wochen sehe ich schon deutliche Unterschiede. Meine Wimpern sind länger, und meine Haut fühlt sich dank des Face Elixirs geschmeidig und hydratisiert an. Die Anwendung ist super einfach, und die Produkte fühlen sich sehr hochwertig an. Ein tolles Set, das ich absolut empfehlen kann!
Y
Yasmina
Meine Haut sieht erfrischt und glatt aus – perfekte Pflege für jeden Tag.
X
Xenia
Ich schätze die hochwertigen Inhaltsstoffe und die sanfte Formulierung.
V
Viktoria-Louise
Das Serum hat meine Wimpern so verlängert, dass ich ständig gefragt werde, ob sie echt sind.
W
Wiebke
Die Wirkung des Face Elixirs ist wirklich beeindruckend – meine Haut ist revitalisiert.
N
Nora
Ich bin begeistert !Meine Wimpern sehen länger und kräftiger aus, und meine Augenbrauen haben endlich wieder die Fülle, die ich mir gewünscht habe. Das Face Elixir ergänzt die Pflege perfekt – es ist leicht, zieht schnell ein und hinterlässt ein angenehmes Hautgefühl. Für mich ist dieses Set die perfekte Ergänzung meiner Routine!
S
Selin
Meine Augenbrauen sehen jetzt viel natürlicher aus, und ich liebe es.
R
Ramona
Das Elixir zieht schnell ein und hinterlässt einen schönen Glow.
P
Pia
Meine Wimpern fühlen sich kräftiger und gesünder an, und sie brechen nicht mehr so leicht.
M
Mirjam
Das Set ist seinen Preis absolut wert – Qualität, die überzeugt.
L
Loreen
Tolles Produkt für empfindliche Haut, keine Irritationen.
L
Leonie
Meine Haut fühlt sich nach der Anwendung des Elixirs herrlich weich an.
J
Johanne
Besonders das Face Elixir hat meine Hautprobleme deutlich reduziert.
K
Karla
Ich hätte nie gedacht, dass ein Serum so wirksam sein kann.
We are a Swiss Company that is leading the Conscious Beauty Movement. A movement advocating for healthy and ethical beauty, social impact and conscious consumption.
Sulfate - Free
Triclosan - Free
Paraben - Free
Cruelty - Free
FREQUENTLY ASKED QUESTIONS
This kit is designed to brighten skin, reduce dark spots, diminish signs of aging, and nourish the complexion. It also promotes natural hair growth for longer, thicker lashes and brows.
It’s ideal for individuals looking for a comprehensive, time-saving skincare solution that addresses dullness, aging signs, pigmentation, and sparse lashes/brows—all in one kit.
Apply the Face Serum on clean skin, morning and night, before moisturizer.
Apply the 2in1 Bio Serum to clean lash lines and brows once or twice daily, and gently massage for better absorption.
Yes. Both products are formulated with high-quality, skin-safe Swiss ingredients, designed to be gentle yet effective. However, avoid direct contact with eyes, and discontinue use if irritation occurs.
The combination of skincare and lash/brow care in one set offers maximum results through synergistic action. It’s a convenient, cost-effective way to elevate your routine with minimal effort and optimal results.
FREQUENTLY BOUGHT TOGETHER
RECENTLY VISITED
Let customers speak for us
from 535 reviews
DE MOI CC CREAM
I’ve been using this product and I’m genuinely impressed. It leaves my skin looking healthy, glowy and radiant while feeling incredibly soft and hydrated. Definitely a product I’ll keep using and would happily recommend!
Leandra
07/16/2026
OBSESSED!
As someone who has always struggled with short, straight lashes, DE MOI’s bio serum has been a total game changer for me. I have been using this product for around five months now, and I can really see stunning results even just by the first two weeks of use! Feedback is not only visible, it’s laudable. I always had problems with my lashes falling out and stubbornly staying straight after curling them day after day, but after using the bio serum, I have also noticed that they have strengthened and can hold a curl better! Now, I feel even more confident even without mascara on which is something I would have never thought of before using this serum. DE MOI’s products are truly amazing; I also love their CC cream which feels more like vitamins for my face! It doesn’t just cover imperfections, it enhances my natural glow. Ever since I started using the CC cream, I lessened my make up routine as the cc cream by itself feels like it’s all i need to have that dewy, radiant glow—so light and moisturizing too, not to mention it doesn’t clog up my pores! I always get compliments on how radiant my skin is without having to wear layers of make up on. Overall, DE MOI’s products have revolutionized my approach to both skincare and self-care. i love how it simplifies and shortens my routine from fifteen minutes to five, and best of all; finding the confidence to appreciate the beauty of my own skin, without covering up much of it. It’s hard to find products that enhance your own features without taking so much of your time or how you feel about yourself, and I think that’s what is so incredible about DeMoi’s products: it brings out a better version of you—literally and figuratively—so you can be confidently beautiful in your own skin!
Ava USA
05/28/2026
OBSESSED!
As someone who has always struggled with short, straight lashes, DE MOI’s bio serum has been a total game changer for me. I have been using this product for around five months now, and I can really see stunning results even just by the first two weeks of use! Feedback is not only visible, it’s laudable. I always had problems with my lashes falling out and stubbornly staying straight after curling them day after day, but after using the bio serum, I have also noticed that they have strengthened and can hold a curl better! Now, I feel even more confident even without mascara on which is something I would have never thought of before using this serum. DE MOI’s products are truly amazing; I also love their CC cream which feels more like vitamins for my face! It doesn’t just cover imperfections, it enhances my natural glow. Ever since I started using the CC cream, I lessened my make up routine as the cc cream by itself feels like it’s all i need to have that dewy, radiant glow—so light and moisturizing too, not to mention it doesn’t clog up my pores! I always get compliments on how radiant my skin is without having to wear layers of make up on. Overall, DE MOI’s products have revolutionized my approach to both skincare and self-care. i love how it simplifies and shortens my routine from fifteen minutes to five, and best of all; finding the confidence to appreciate the beauty of my own skin, without covering up much of it. It’s hard to find products that enhance your own features without taking so much of your time or how you feel about yourself, and I think that’s what is so incredible about DeMoi’s products: it brings out a better version of you—literally and figuratively—so you can be confidently beautiful in your own skin!
Ava USA
05/28/2026
The smell of the soap is so nice
خ.ا.
01/19/2026
I love it
خ.ا.
01/19/2026
Best serum !!!
Best serum I have ever tried 😍
Worth every penny
Ghadeer
12/17/2025
Something very special, a wonderful and 100% effective product.
Ali
12/06/2025
DE MOI’s CC Cream is a stunning example of conscious smart beauty done right!
DE MOI’s CC Cream is a stunning example of conscious smart beauty done right, combining Swiss-made precision with an ethical, refined touch. The lightweight formula melted effortlessly into my skin, leaving no trace of heaviness or residue. The effects were immediate. Despite my oily-to-normal complexion, it lasted beautifully throughout the day without clogging pores. Since using it, my skin actually feels in better condition. The tone-perfecting effect - a revelation; seamlessly evening out my skin without ever appearing “placed” or artificial. Its silky texture, delicate scent made every application indulgent, yet clean. It has light reflecting properties, which looked incredible under natural sunlight or at indoor events under bright lighting at castings; this CC cream is my go-to product. Remarkably, only the lightest amount was needed for full, natural coverage that endured from morning to night. DE MOI crafts a product that unites luxury, ethics, and performance in one perfect offering.
Namee Singh
11/03/2025
Game changer!
I have never had proper eyelash’s. Used to get the fake ones done for every event. Was so uncomfortable and unnatural. This serum is like magic. People thought I am getting really natural ones fake lashes. But now they are natural healthy and beautiful. Check the results of 6weeks in picture.
Mish
10/08/2025
It’s amazing
A.A.
07/20/2025
It’s the perfect no-makeup look for summer!
I use cc cream around 5 weeks and I‘m so happy. My skin is even and glowing and I got so many compliments. The best thing about it, the cream feels so light on my skin, Like wearing nothing and is easy to apply. No other SPF needed. The perfect summer no makeup. Thank you so much for inventing this cream😘
Michèle Seligmann, Co-CEO & Head of Production at stories AG, Zurich
07/14/2025
Fast results!
I am TOTALLY FASCINATED by the efficacy of the Eyelash serum. I just applied it 3 times and the growth is incredible. I haven`t seen that with any lash serum before!
Tamara Sedmak, Swiss event and television presenter.
06/25/2025
Amazing!!
Its really great results within 2 weeks ♥️
And this is my second year woth DE MOI 🤍
Afra
06/21/2025
WOW!!!
Ich bin absolut begeistert von der CC Cream von DE MOI! Schon beim ersten Auftragen war ich positiv überrascht: Die Textur ist angenehm leicht, lässt sich super verteilen und verschmilzt regelrecht mit der Haut. Sie gleicht meinen Teint wunderbar aus, ohne maskenhaft zu wirken eher wie meine Haut, nur besser.
Besonders hervorheben möchte ich das natürliche Finish: Nicht zu glänzend, nicht zu matt einfach ein gesunder Glow. Auch nach mehreren Stunden sieht mein Gesicht noch frisch aus, ohne nachzufetten oder fleckig zu werden. Die Deckkraft ist genau richtig für den Alltag – Unebenheiten werden kaschiert, aber die Haut wirkt trotzdem natürlich.
Ein weiteres Plus: Die Pflegewirkung! Meine Haut fühlt sich den ganzen Tag über gut versorgt an, was bei meiner eher trockenen Haut keine Selbstverständlichkeit ist. Ich habe auch das Gefühl, dass meine Haut insgesamt glatter und ausgeglichener wirkt, seit ich die CC Cream regelmäßig benutze.
Fazit: Für mich ein absolutes Must-Have in der täglichen Routine – pflegend, ausgleichend und mit einem wunderschönen Finish. Ich kann die DE MOI CC Cream wirklich jedem empfehlen, der auf der Suche nach einem natürlichen, pflegenden Make-up ist!
Yasmin Chakchouk
06/17/2025
I used the DE MOI Serum 2 in 1 for my brows and am the most satisfied product user.
Since then I've been telling my friends and people I know to try it. Lately, a friend of mine was all set to get her brows tattooed. It was almost impossible to discourage her with her plan. I told her she can always get a tattoo if the DE MOI Serum disappoints her.
She hasn't use up the first bottle we ordered together but she's already re-ordering NOT ONLY for her but for her sisters too🫶.
When I am satisfied with a product, I don't just walk the talk, I wear and speak the result.
DE MOI, a Swiss beauty brand, embodies the essence of conscious beauty by crafting products that are cruelty-free, socially responsible, and environmentally sustainable. With over 20 years of combined expertise, DE MOI is dedicated to creating premium-quality beauty solutions that prioritize natural ingredients and ethical manufacturing practices. Its mission is clear: to help people look and feel their best while fostering a positive impact on the planet.
At its core, DE MOI is driven by the belief that beauty extends beyond aesthetics. The brand is committed to empowering customers to make choices that not only enhance their well-being but also contribute to a sustainable future. DE MOI’s product line features formulations devoid of harsh chemicals, ensuring gentle care for the skin while protecting the environment. By using recyclable packaging and sustainable materials, the brand underscores its dedication to reducing its ecological footprint.
Founded in 2018 by Demee Koch, DE MOI has rapidly gained recognition in the global beauty industry. Demee’s vision was to merge her passion for creating high-quality beauty products with her commitment to humanitarian initiatives. Her leadership and more than two decades of professional experience have been instrumental in establishing DE MOI as a trailblazer in ethical beauty.
One of the hallmarks of DE MOI is its focus on sustainability. The brand recognizes the growing demand for products made with natural ingredients and eco-conscious practices. This includes using recyclable packaging, reducing waste, and ensuring that every step of the production process aligns with environmentally friendly principles. DE MOI’s dedication to sustainability not only meets the expectations of modern consumers but also sets a standard for the industry.
DE MOI promotes the philosophy of "conscious beauty," emphasizing that beauty is not just about appearance but also about the power to effect positive change. Through its products, the brand inspires customers to make thoughtful decisions that benefit themselves, society, and the planet. DE MOI believes that true beauty lies in actions that uplift others and protect the environment.
The brand’s cruelty-free and vegan formulations reflect its commitment to ethical values. DE MOI’s products are never tested on animals, and the ingredients are meticulously sourced to ensure they meet the highest standards of quality and sustainability. This commitment resonates deeply with consumers who value transparency and integrity.
In addition to its product offerings, DE MOI actively engages in initiatives that raise awareness about conscious consumerism. By choosing DE MOI, customers are not only investing in effective beauty solutions but also supporting a brand that prioritizes social and environmental well-being.
DE MOI’s rapid growth and global success are a testament to its unwavering commitment to innovation and ethics. By redefining the beauty industry with its focus on conscious choices, the brand has become a beacon for those seeking products that align with their values. DE MOI invites everyone to join its journey toward a more beautiful and sustainable world.
Empower your beauty, embrace the planet, and choose DE MOI for a transformative experience that goes beyond skin-deep.
Our Commitment - The Conscious Beauty Movement
From Vanity to Self-Care
What does it mean to take care of yourself? A lot of people consider self-care as a selfish attitude and a sign of vanity. There are still those who insist that self-care is optional and non-essential that can be easily done without because there are more important priorities and commitments.
How wrong and harmful is it for your present and above all for your future lifestyle if there is no room to give yourself time to feel good and feel beautiful?
Self-care consists in loving and being kind to yourself. This requires a deep understanding of your needs and awareness of the weight your daily actions have. Self-care includes all those activities that make us feel good. But this does not mean that whatever makes us feel good is positive: there are behaviors that are objectively harmful to the environment.
DE MOI understands the heartfelt and current issue that has led to a real revolution: disrupting the world of beauty, converting to an ecological sense, and consistently taking measures to reduce our impact on the environment.
Join our journey that starts with your well-being and the environment. There might be unattainable ideals of beauty, but we are taking a completely new approach to beauty. Beauty is moving towards a sustainable future and normalizing social impact.
Koch, has also joined the Breaking Silence Movement a private, non-profit organization that fights gender-based violence as a board member.
A DE MOI fund has been established to help all nonprofit organizations the company collaborates with. DE MOI contributes to the large and complex sustainability ecosystem by structuring strategies that help identify the brand's strengths and criticalities toward responsible consumerism. It follows a path of development and continuous improvement drawing strength from the flywheel of credibility, seriousness and reputation inherited and cultivated over the years of its existence by understanding the mechanisms of nature and reproducing them into effective products. The brand underscores its social impact and continuously evaluates the benefits of its products for its users, producers, and society as a whole.
DE MOI also creates synergies between conscious consumers and sustainable products in the beauty sector. This is all in the name of safeguarding the environment, preserving ethical work, employing vegan and organic ingredients and reducing the amount of plastic packaging waste. Parabens, triclosan, sulfates, and other toxic chemicals and fillers have been replaced with nourishing alternatives including Swiss-formulated Alpha Arbutin, Hyaluronic Acid (2%), powerful antioxidants, and time-tested skin-illuminating and anti-aging botanicals.
DE MOI takes pride in its investment to create a virtuous circle between economic growth and doing good for the planet, in being part of a community that realizes the liveability needs of collaborators and the population, bringing eco-sustainability to the forefront and enhancing the surrounding resources by spreading positive values and motivation to achieve green and clean beauty. A guarantee of continuity with a harmonious development plan of rediscovering our well-being, putting more emphasis and growing determination towards innovation, responsibility, and sustainability.The Woman with a Passion for Developing Beauty Products of Substance and Achieving a Lasting Social Change
Courage, risk tolerance, resilience, and handling ambiguities together with passion for developing beauty products of substance and championing important causes is what Demee Koch equipped herself within the past two decades. She used her ability to navigate ambiguities and complexities with experience and success and took risks to rule in the highly competitive beauty industry.
Demee wanted to change the beauty industry with the best intentions by educating people about how brilliance knows no bounds regarding race or gender.
Having worked in more roles, functions, companies, and industries she has always been motivated in achieving concrete results and creating a positive impact. In fact, this must come from collaborating with other people and taking on more responsibility, driven more by a sense of general benefit to the company and the community she built than to herself.
DE MOI was born out of a passion for spreading happiness and love. Demee believes in beauty inside and out. She found beauty in her hometown of Cebu in the Philippines, her meanderings around the world, to the home she found in Zurich, Switzerland. But throughout her rich experiences, outstanding women succeed even in male environments, and it shouldn’t require exceptionality.
Demee believes that women shouldn’t merely serve as ideals of perfection and beauty. They don’t have to be perfect and unachievable; rather, they should change the game by listening to others, developing their abilities, and promoting women’s beauty, leadership and empowerment.
As a sought-after speaker, guest author, and commentator on the subject of conscious beauty and entrepreneurship, she strongly advocates healthy beauty, inclusivity, empowerment, and social impact. Recognized and honoured with awards as one of the most influential Filipinas in the world by Global FWN and as Ambassador of Peace by Universal Peace Federation UK, an NGO with general consultative status with the Economic and Social Council of the United Nations, Demee uses her influence to give back.
As a sought-after speaker, guest author, and commentator on the subject of conscious beauty and entrepreneurship, she strongly advocates healthy beauty, inclusivity, empowerment, and social impact. Recognized and honored with awards as one of the most influential Filipinas in the world by Global FWN and as Ambassador of Peace by Universal Peace Federation UK, an NGO with general consultative status with the Economic and Social Council of the United Nations, Demee uses her influence to give back. She shares her expertise in business and conscious entrepreneurship as a Forbes Business Council influencer through her articles.
Demee is a Member of the Corporate Board of the revolutionary boxing brand SPARBAR. She is also a shareholder and corporate board member of Luxvivendi , a company celebrating the finest in luxury products, services, food, and luxury experiences.
She also supports various other charity organizations working to improve the lives of others like the Voice of the Free, a hybrid organization that combines social care, social entrepreneurship, and mobilizing social movements to achieve lasting social change. The Breaking Silence Movement, a private, non-profit organization that fights gender-based violence recently welcomed Demee as a board member. She also established the DE MOI fund to benefit all the nonprofit organizations DE Moi collaborates with, including BSM and Voice of the Free.