Die Hautpflegeserie DE MOI® vereint auf gekonnte Weise modernste Hautpflegetechnologie, wie beispielsweise das in der Schweiz entwickelte Alpha-Arbutin – der weltweit fortschrittlichste Anti-Aging-Wirkstoff –, mit der bewährten Kraft philippinischer Pflanzenextrakte.
Warum philippinische Pflanzen?
Die Philippinen, eine der fruchtbarsten Regionen der Welt am Pazifischen Feuerring, sind reich an vulkanischem Boden. Der Inselstaat ist einzigartig vom Pazifik und der Brise des Südchinesischen Meeres umgeben. Dies begünstigt eine hohe Artenvielfalt mit Tausenden einheimischen Pflanzenarten, die sowohl therapeutisch als auch kosmetisch wertvoll sind.
Generationen von Erfahrung fließen in den Anbau dieser wirkungsvollen Pflanzen ein. Die Philippinen besitzen eine der reichhaltigsten und ältesten Traditionen zur Verwendung von Heilkräutern und -pflanzen, vergleichbar nur mit dem indischen Ayurveda. Kräuterkundige, die sogenannten Herbolarios, gab es bereits vor der präkolumbischen Zeit – ein Beweis für die Kraft der philippinischen Pflanzenwelt.
Der Anbau ist in den Ursprungsgebieten verwurzelt und trägt zum wirtschaftlichen und sozialen Wohlergehen der Anbauregionen bei.
Papain
Papain ist das weltweit am häufigsten verwendete Protease-Enzym in Kosmetika und Körperpflegeprodukten und wird reichlich aus der philippinischen Papaya gewonnen. Es peelt und hellt die Haut auf und weist einen der höchsten Gehalte an Antioxidantien sowie den Vitaminen A, C und E auf.
Das Enzym Papain stellt auf magische Weise einen ebenmäßigen Hautton wieder her, indem es die Ablösung abgestorbener Hautzellen beschleunigt.
Es wirkt der Hautalterung entgegen, da es die Haut repariert, peelt und mit Feuchtigkeit versorgt. Einige Hypothesen deuten auch auf eine direkte Anti-Aging-Wirkung hin.
Das Enzym Papain reduziert Falten, indem es die Kollagen- und elastischen Fasern in der Dermis moduliert.
In diesem DE MOI-Produkt wird philippinisches Papain-Enzym verwendet:
Guave ist die Vitamin-C-reichste philippinische Pflanzenart. Sie bekämpft freie Radikale und verlangsamt den Alterungsprozess. Ihre Eigenschaften sind antimykotisch, antimikrobiell und adstringierend.
Guavenblätter besitzen antioxidative Eigenschaften, die die Haut vor Alterung schützen und gleichzeitig Hautton und -struktur verbessern. Guave hat zudem eine hautstraffende Wirkung.
Das Guaven-Vagina-Dampfbad ist eine alte Praxis der Menschen in den umliegenden Dörfern, die nach der Geburt als Heilmittel eingesetzt wird, um die Heilung von Vaginalwunden zu beschleunigen und die Muskulatur zu straffen.
In diesem DE MOI-Produkt wird philippinischer Guavenblattextrakt verwendet:
SINGKAMAS/BENGKOANG/Philippinische Rübe besitzt einen der höchsten Wassergehalte aller philippinischen Pflanzen. Ihre besondere Stärke liegt in ihrer intensiven Feuchtigkeitsversorgung, ihren klärenden und aufhellenden Eigenschaften. Zudem enthält sie wirksame Flavonoide, die die Zellen nähren und das Immunsystem stärken.
Singkamas/Bengkoang ist eine der Früchte, die in den Philippinen am häufigsten als pflanzliches Schönheitsmittel zur Aufhellung der Haut, insbesondere der Gesichtshaut, verwendet werden.
Singakamas ist eine Nutzpflanze, die aufgrund ihres hohen Vitamin-C-Gehalts sehr wirksam bei der Vorbeugung und Bekämpfung vorzeitiger Hautalterung ist.
Singkamas war auch als „Kältepulver“ bekannt, da seine Eigenschaften gestresste Haut erfrischen und entspannen.
Für dieses DE MOI-Produkt wird die philippinische weiße Rübe (Singkamas) verwendet:
Aloe Vera ist bekannt für ihre natürlich feuchtigkeitsspendenden und dadurch heilenden Eigenschaften sowie ihre Anwendung zur Linderung von Sonnenbrand.
Einige Untersuchungen haben gezeigt, dass Aloin, eine in der Aloe-Pflanze vorkommende Verbindung, entzündungshemmende Eigenschaften besitzt, die den Heilungsprozess der Haut unterstützen.
Aloe ist außerdem reich an Antioxidantien, insbesondere hat ein antioxidatives Protein namens Metallothionein eine schützende Wirkung auf Haut, die UV-Strahlen ausgesetzt und geschädigt wurde.
Eine Studie ergab, dass die äußerliche Anwendung von Aloe Vera hyperpigmentierter Haut direkt vorbeugen kann, indem sie die Produktion von mehr Melanin, dem Pigment, das bei Überproduktion zur Bildung dunkler Flecken führt, verhindert.
In diesem DE MOI®-Produkt wird philippinischer Aloe-Vera-Extrakt verwendet:
DE MOI, a Swiss beauty brand, embodies the essence of conscious beauty by crafting products that are cruelty-free, socially responsible, and environmentally sustainable. With over 20 years of combined expertise, DE MOI is dedicated to creating premium-quality beauty solutions that prioritize natural ingredients and ethical manufacturing practices. Its mission is clear: to help people look and feel their best while fostering a positive impact on the planet.
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Empower your beauty, embrace the planet, and choose DE MOI for a transformative experience that goes beyond skin-deep.
Our Commitment - The Conscious Beauty Movement
From Vanity to Self-Care
What does it mean to take care of yourself? A lot of people consider self-care as a selfish attitude and a sign of vanity. There are still those who insist that self-care is optional and non-essential that can be easily done without because there are more important priorities and commitments.
How wrong and harmful is it for your present and above all for your future lifestyle if there is no room to give yourself time to feel good and feel beautiful?
Self-care consists in loving and being kind to yourself. This requires a deep understanding of your needs and awareness of the weight your daily actions have. Self-care includes all those activities that make us feel good. But this does not mean that whatever makes us feel good is positive: there are behaviors that are objectively harmful to the environment.
DE MOI understands the heartfelt and current issue that has led to a real revolution: disrupting the world of beauty, converting to an ecological sense, and consistently taking measures to reduce our impact on the environment.
Join our journey that starts with your well-being and the environment. There might be unattainable ideals of beauty, but we are taking a completely new approach to beauty. Beauty is moving towards a sustainable future and normalizing social impact.
Koch, has also joined the Breaking Silence Movement a private, non-profit organization that fights gender-based violence as a board member.
A DE MOI fund has been established to help all nonprofit organizations the company collaborates with. DE MOI contributes to the large and complex sustainability ecosystem by structuring strategies that help identify the brand's strengths and criticalities toward responsible consumerism. It follows a path of development and continuous improvement drawing strength from the flywheel of credibility, seriousness and reputation inherited and cultivated over the years of its existence by understanding the mechanisms of nature and reproducing them into effective products. The brand underscores its social impact and continuously evaluates the benefits of its products for its users, producers, and society as a whole.
DE MOI also creates synergies between conscious consumers and sustainable products in the beauty sector. This is all in the name of safeguarding the environment, preserving ethical work, employing vegan and organic ingredients and reducing the amount of plastic packaging waste. Parabens, triclosan, sulfates, and other toxic chemicals and fillers have been replaced with nourishing alternatives including Swiss-formulated Alpha Arbutin, Hyaluronic Acid (2%), powerful antioxidants, and time-tested skin-illuminating and anti-aging botanicals.
DE MOI takes pride in its investment to create a virtuous circle between economic growth and doing good for the planet, in being part of a community that realizes the liveability needs of collaborators and the population, bringing eco-sustainability to the forefront and enhancing the surrounding resources by spreading positive values and motivation to achieve green and clean beauty. A guarantee of continuity with a harmonious development plan of rediscovering our well-being, putting more emphasis and growing determination towards innovation, responsibility, and sustainability.The Woman with a Passion for Developing Beauty Products of Substance and Achieving a Lasting Social Change
Courage, risk tolerance, resilience, and handling ambiguities together with passion for developing beauty products of substance and championing important causes is what Demee Koch equipped herself within the past two decades. She used her ability to navigate ambiguities and complexities with experience and success and took risks to rule in the highly competitive beauty industry.
Demee wanted to change the beauty industry with the best intentions by educating people about how brilliance knows no bounds regarding race or gender.
Having worked in more roles, functions, companies, and industries she has always been motivated in achieving concrete results and creating a positive impact. In fact, this must come from collaborating with other people and taking on more responsibility, driven more by a sense of general benefit to the company and the community she built than to herself.
DE MOI was born out of a passion for spreading happiness and love. Demee believes in beauty inside and out. She found beauty in her hometown of Cebu in the Philippines, her meanderings around the world, to the home she found in Zurich, Switzerland. But throughout her rich experiences, outstanding women succeed even in male environments, and it shouldn’t require exceptionality.
Demee believes that women shouldn’t merely serve as ideals of perfection and beauty. They don’t have to be perfect and unachievable; rather, they should change the game by listening to others, developing their abilities, and promoting women’s beauty, leadership and empowerment.
As a sought-after speaker, guest author, and commentator on the subject of conscious beauty and entrepreneurship, she strongly advocates healthy beauty, inclusivity, empowerment, and social impact. Recognized and honoured with awards as one of the most influential Filipinas in the world by Global FWN and as Ambassador of Peace by Universal Peace Federation UK, an NGO with general consultative status with the Economic and Social Council of the United Nations, Demee uses her influence to give back.
As a sought-after speaker, guest author, and commentator on the subject of conscious beauty and entrepreneurship, she strongly advocates healthy beauty, inclusivity, empowerment, and social impact. Recognized and honored with awards as one of the most influential Filipinas in the world by Global FWN and as Ambassador of Peace by Universal Peace Federation UK, an NGO with general consultative status with the Economic and Social Council of the United Nations, Demee uses her influence to give back. She shares her expertise in business and conscious entrepreneurship as a Forbes Business Council influencer through her articles.
Demee is a Member of the Corporate Board of the revolutionary boxing brand SPARBAR. She is also a shareholder and corporate board member of Luxvivendi , a company celebrating the finest in luxury products, services, food, and luxury experiences.
She also supports various other charity organizations working to improve the lives of others like the Voice of the Free, a hybrid organization that combines social care, social entrepreneurship, and mobilizing social movements to achieve lasting social change. The Breaking Silence Movement, a private, non-profit organization that fights gender-based violence recently welcomed Demee as a board member. She also established the DE MOI fund to benefit all the nonprofit organizations DE Moi collaborates with, including BSM and Voice of the Free.
