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DE MOI Conversations is the official podcast from DE MOI, exploring beauty, science, wellness, and entrepreneurship through thoughtful discussions.
What We Talk About
Skincare science and ingredients
White paper research and innovation
Conscious beauty and formulation
Longevity and holistic wellbeing
Entrepreneurship and brand building
Expert insights and real stories
EP 1 description
What does it really mean to build a business with purpose?
In this episode, we explore Conscious Entrepreneurship and the ripple effect of every decision you make as a founder. From moving beyond certifications to living your values daily, we talk about how authenticity, responsibility, and intention shape not just businesses, but communities and future generations.
Because real impact is not about being seen as responsible. It’s about choosing to be responsible in every step.
What if your entire skincare and makeup routine could come together in one intelligent step?
In this episode, we take a closer look at the innovation behind DE MOI® All You Need High-Performance CC Cream. From advanced formulation to skin-supporting ingredients, we explore how science, intention, and performance work together to simplify your daily routine without compromising results.
Because great beauty is not about layering more. It’s about creating smarter solutions that truly work with your skin.
What if “free” in beauty isn’t really free at all?
In this episode, we take a closer look at the truth behind beauty samples. From hidden costs to environmental impact and consumer behavior, we explore what really happens behind those small extras we often overlook.
Because in conscious beauty, value is not measured by how much is given away. It’s about what is used, what works, and what truly serves you.
DE MOI®: The Future of Intelligent Lash & Brow Serum
What if modern lash and brow serum was designed with more intention, smarter formulation, and ingredient integrity from the very beginning?
In this episode, we take a closer look at the philosophy behind the DE MOI® Bio Serum for Eyelashes and Eyebrows and explore the role of the patented OM24™ molecule alongside ingredients such as Panthenol, Biotin, Sodium Hyaluronate, and Green Tea Extract.
We discuss how OM24™ contributes to DE MOI’s modern formulation approach focused on intelligent cosmetic science, ingredient synergy, conditioning support, and everyday usability rather than exaggerated beauty marketing.
From hydration and conditioning to antioxidant support and lightweight daily care, this conversation explores how modern beauty is evolving toward purposeful development and healthier looking lash and brow routines.
Because the future of beauty is not about overpromising. It is about creating smarter formulations that truly work with your routine.
What happens when the beauty industry becomes more focused on trends than purpose?
In this episode, we explore the growing conversation around authenticity, consumer trust, and the future of beauty in a rapidly changing industry.
From viral products and endless launches to shifting consumer expectations, beauty has never been more influential. Yet many consumers are beginning to ask deeper questions about transparency, values, sustainability, and what beauty brands truly stand for.
We discuss the industry's evolving identity, the rise of conscious consumption, and why purpose-driven innovation may shape the next generation of beauty brands.
This conversation examines how beauty can move beyond short-term trends and return to creating meaningful value for people, communities, and the planet.
Because the future of beauty is not about chasing every trend.
It is about building trust, creating impact, and redefining what beauty can be.
DE MOI, a Swiss beauty brand, embodies the essence of conscious beauty by crafting products that are cruelty-free, socially responsible, and environmentally sustainable. With over 20 years of combined expertise, DE MOI is dedicated to creating premium-quality beauty solutions that prioritize natural ingredients and ethical manufacturing practices. Its mission is clear: to help people look and feel their best while fostering a positive impact on the planet.
At its core, DE MOI is driven by the belief that beauty extends beyond aesthetics. The brand is committed to empowering customers to make choices that not only enhance their well-being but also contribute to a sustainable future. DE MOI’s product line features formulations devoid of harsh chemicals, ensuring gentle care for the skin while protecting the environment. By using recyclable packaging and sustainable materials, the brand underscores its dedication to reducing its ecological footprint.
Founded in 2018 by Demee Koch, DE MOI has rapidly gained recognition in the global beauty industry. Demee’s vision was to merge her passion for creating high-quality beauty products with her commitment to humanitarian initiatives. Her leadership and more than two decades of professional experience have been instrumental in establishing DE MOI as a trailblazer in ethical beauty.
One of the hallmarks of DE MOI is its focus on sustainability. The brand recognizes the growing demand for products made with natural ingredients and eco-conscious practices. This includes using recyclable packaging, reducing waste, and ensuring that every step of the production process aligns with environmentally friendly principles. DE MOI’s dedication to sustainability not only meets the expectations of modern consumers but also sets a standard for the industry.
DE MOI promotes the philosophy of "conscious beauty," emphasizing that beauty is not just about appearance but also about the power to effect positive change. Through its products, the brand inspires customers to make thoughtful decisions that benefit themselves, society, and the planet. DE MOI believes that true beauty lies in actions that uplift others and protect the environment.
The brand’s cruelty-free and vegan formulations reflect its commitment to ethical values. DE MOI’s products are never tested on animals, and the ingredients are meticulously sourced to ensure they meet the highest standards of quality and sustainability. This commitment resonates deeply with consumers who value transparency and integrity.
In addition to its product offerings, DE MOI actively engages in initiatives that raise awareness about conscious consumerism. By choosing DE MOI, customers are not only investing in effective beauty solutions but also supporting a brand that prioritizes social and environmental well-being.
DE MOI’s rapid growth and global success are a testament to its unwavering commitment to innovation and ethics. By redefining the beauty industry with its focus on conscious choices, the brand has become a beacon for those seeking products that align with their values. DE MOI invites everyone to join its journey toward a more beautiful and sustainable world.
Empower your beauty, embrace the planet, and choose DE MOI for a transformative experience that goes beyond skin-deep.
Our Commitment - The Conscious Beauty Movement
From Vanity to Self-Care
What does it mean to take care of yourself? A lot of people consider self-care as a selfish attitude and a sign of vanity. There are still those who insist that self-care is optional and non-essential that can be easily done without because there are more important priorities and commitments.
How wrong and harmful is it for your present and above all for your future lifestyle if there is no room to give yourself time to feel good and feel beautiful?
Self-care consists in loving and being kind to yourself. This requires a deep understanding of your needs and awareness of the weight your daily actions have. Self-care includes all those activities that make us feel good. But this does not mean that whatever makes us feel good is positive: there are behaviors that are objectively harmful to the environment.
DE MOI understands the heartfelt and current issue that has led to a real revolution: disrupting the world of beauty, converting to an ecological sense, and consistently taking measures to reduce our impact on the environment.
Join our journey that starts with your well-being and the environment. There might be unattainable ideals of beauty, but we are taking a completely new approach to beauty. Beauty is moving towards a sustainable future and normalizing social impact.
Koch, has also joined the Breaking Silence Movement a private, non-profit organization that fights gender-based violence as a board member.
A DE MOI fund has been established to help all nonprofit organizations the company collaborates with. DE MOI contributes to the large and complex sustainability ecosystem by structuring strategies that help identify the brand's strengths and criticalities toward responsible consumerism. It follows a path of development and continuous improvement drawing strength from the flywheel of credibility, seriousness and reputation inherited and cultivated over the years of its existence by understanding the mechanisms of nature and reproducing them into effective products. The brand underscores its social impact and continuously evaluates the benefits of its products for its users, producers, and society as a whole.
DE MOI also creates synergies between conscious consumers and sustainable products in the beauty sector. This is all in the name of safeguarding the environment, preserving ethical work, employing vegan and organic ingredients and reducing the amount of plastic packaging waste. Parabens, triclosan, sulfates, and other toxic chemicals and fillers have been replaced with nourishing alternatives including Swiss-formulated Alpha Arbutin, Hyaluronic Acid (2%), powerful antioxidants, and time-tested skin-illuminating and anti-aging botanicals.
DE MOI takes pride in its investment to create a virtuous circle between economic growth and doing good for the planet, in being part of a community that realizes the liveability needs of collaborators and the population, bringing eco-sustainability to the forefront and enhancing the surrounding resources by spreading positive values and motivation to achieve green and clean beauty. A guarantee of continuity with a harmonious development plan of rediscovering our well-being, putting more emphasis and growing determination towards innovation, responsibility, and sustainability.The Woman with a Passion for Developing Beauty Products of Substance and Achieving a Lasting Social Change
Courage, risk tolerance, resilience, and handling ambiguities together with passion for developing beauty products of substance and championing important causes is what Demee Koch equipped herself within the past two decades. She used her ability to navigate ambiguities and complexities with experience and success and took risks to rule in the highly competitive beauty industry.
Demee wanted to change the beauty industry with the best intentions by educating people about how brilliance knows no bounds regarding race or gender.
Having worked in more roles, functions, companies, and industries she has always been motivated in achieving concrete results and creating a positive impact. In fact, this must come from collaborating with other people and taking on more responsibility, driven more by a sense of general benefit to the company and the community she built than to herself.
DE MOI was born out of a passion for spreading happiness and love. Demee believes in beauty inside and out. She found beauty in her hometown of Cebu in the Philippines, her meanderings around the world, to the home she found in Zurich, Switzerland. But throughout her rich experiences, outstanding women succeed even in male environments, and it shouldn’t require exceptionality.
Demee believes that women shouldn’t merely serve as ideals of perfection and beauty. They don’t have to be perfect and unachievable; rather, they should change the game by listening to others, developing their abilities, and promoting women’s beauty, leadership and empowerment.
As a sought-after speaker, guest author, and commentator on the subject of conscious beauty and entrepreneurship, she strongly advocates healthy beauty, inclusivity, empowerment, and social impact. Recognized and honoured with awards as one of the most influential Filipinas in the world by Global FWN and as Ambassador of Peace by Universal Peace Federation UK, an NGO with general consultative status with the Economic and Social Council of the United Nations, Demee uses her influence to give back.
As a sought-after speaker, guest author, and commentator on the subject of conscious beauty and entrepreneurship, she strongly advocates healthy beauty, inclusivity, empowerment, and social impact. Recognized and honored with awards as one of the most influential Filipinas in the world by Global FWN and as Ambassador of Peace by Universal Peace Federation UK, an NGO with general consultative status with the Economic and Social Council of the United Nations, Demee uses her influence to give back. She shares her expertise in business and conscious entrepreneurship as a Forbes Business Council influencer through her articles.
Demee is a Member of the Corporate Board of the revolutionary boxing brand SPARBAR. She is also a shareholder and corporate board member of Luxvivendi , a company celebrating the finest in luxury products, services, food, and luxury experiences.
She also supports various other charity organizations working to improve the lives of others like the Voice of the Free, a hybrid organization that combines social care, social entrepreneurship, and mobilizing social movements to achieve lasting social change. The Breaking Silence Movement, a private, non-profit organization that fights gender-based violence recently welcomed Demee as a board member. She also established the DE MOI fund to benefit all the nonprofit organizations DE Moi collaborates with, including BSM and Voice of the Free.
